The Effect of Personal Factors and Social Environment on Consumers of Organic Vegetables in Surabaya City

Winarno, Sri Tjondro and Winarno, Dinariningrum Rahma (2021) The Effect of Personal Factors and Social Environment on Consumers of Organic Vegetables in Surabaya City. Asian Journal of Agricultural Extension, Economics & Sociology, 39 (11). pp. 564-568. ISSN 2320-7027

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Abstract

The purpose of this study was to determine the influence of personal and social environment on consumers of organic vegetables in the city of Surabaya, East Java, Indonesia. This research was conducted in 4 (four) urban villages in the city of Surabaya including Jemur Wonosari, Kedungdoro, Mojo, Pagesangan. In this study (consumer behavior) the data obtained were processed using Warp PLS software version 6.0. Based on the results of the analysis of the data obtained, the results obtained that personal factors and social environment have a significant influence on consumer behavior of organic vegetables in the city of Surabaya.

Item Type: Article
Subjects: AP Academic Press > Agricultural and Food Science
Depositing User: Unnamed user with email support@apacademicpress.com
Date Deposited: 20 Apr 2023 06:41
Last Modified: 24 May 2024 06:00
URI: http://info.openarchivespress.com/id/eprint/1016

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